| MyLocalNews.ie

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What type of adverts can I place on the site?

You can place a Display (banner) advert, the rates of which are outlined above.

You can also place a Classified advert. There is a minimum charge for placing a Classified advert.

How do I place a Display (Banner) ad?

To place a banner ad, first register as a "Corporate" or "Local" advertiser. Then login again and simply click on the vacant banner on the Home, County, Town or Field page that you wish to book. You will be brought through a simple booking process which will enable you to post your own banner or to create one. Once you secure your position, you can watch the response coming in. You can pay for banner ads using your Visa, Mastercard or Laser Card.

Remember all banner advertisers have a free access to run a competition on the website to run concurrent with the period of your banner advert campaign.

How do I place a Classified ad?

To place a Classified ad, log in, and click your preferred section, ie, Local Services, Property, Jobs, etc. There is a link on each page which asks if you want your service listed on the site. Click on this and follow the simple steps. There is a nominal charge of €10 per month for this service. You can pay for Classified ads using your Visa, Mastercard or Laser Card.

Remember, you can add photos to your classified adv.

Can I upgrade from a Classified ad to a Banner ad?

Yes of course. You will already have an account established. You simply need to log on and book the banner campaign of your choice.

How do I remove my ad from the site?

To deactivate your ad, login to My Account, go to your ad and delete it.

How do I renew my ad?

To renew your ad, login to My Account and click on Active Ads. Then click "Renew" in the top right hand corner of your ad. You can do this once every 24 hours.

How do I edit my ad?

To make changes to your ad, login to ‘My Account’, click on your ad and edit accordingly.

How do I add photos to my ad?

To add photos to an ad on the site, login to "My Account", click on "Classified", choose category, click "Browse". Then ad the photo and click "Save"

How do I get started?

First thing you need to do is register as an advertiser on the site. Once you register, you will be send an e-mail containing your log in details. This will activate your account. You can then proceed to book your banner or classified adv through the normal channels. Payment is by credit card. Mastercard, Visa, Laser cards are accepted.>

Competitions.

How do competitions work?.

Competitions are run on the site to maximise visitor participation and also to enhance the profile of company/organisation advertising on the website.

Who can avail of this opportunity?

This facility is only available to current advertisers. It is an opportunity to generate extra publicity around a chosen message in a creative and compelling fashion.

How much does it cost?

NOTHING! It is mylocalnews.ie way of saying thank you for your business and here is a way that you can steal a further march on your competitors.

How long do competitions last?

All competitions run concurrent with the banner advertising campaign.

Who controls the competition?

The advertiser has full control over this innovative service. The advertiser sets the questions, provides the prize, sets the terms and conditions and sets the deadline. All applications go directly to the advertiser, they choose the winner and sent him/her the prize. The winner is announced by the advertiser on the site. Mylocalnews.ie has no involvement in the process, save checking to ensure that the competition is property run, the prize is genuine and that the winner receives it in a timely fashion.

General Questions

Are my credit card details secure?

Absolutely. Your payment is transacted on Realex, a highly respected international payments transaction provider. As with booking an airline ticket, no third party can access your account details.

How long does my ad stay on the site?

The minimum period for a banner or classified advert is one month. Advertisers can block book for a maximum period of 12 months.

Prior to the scheduled completion of the campaign, advertisers will receive a notification informing you of it’s pending expiration and inviting you to reactivate it for a further period.

If you fail to renew your ad before it's expiry date, it will be deactivated and saved in your "Inactive Ads" folder in "My Account" where it will stay for 30 days before being deleted.

Problems

I lost my password. What do I do?

If you have lost your password, enter your e-mail address and click the lost password box. This will ask you a security question the answer to which you provided when you registered on the site. Once you correctly answer this, you will be sent a new password to your e-mail address. You can change this password when you log back in.

How do I Place My Banner Ad?

Step 1: You must first register on the site as a "Corporate" or "Local" advertiser.

You will then receive an e-mail containing your log in details and password.

Select your preferred geographical location and section. Examples:
If you want to target all or one sports clubs in a single town, eg Rathmines, then choose accordingly.
Click Next to move to the next Step.

Select the Package that best suits your needs. A Package is the location of your banner ad on the page(s) as it will appear.

NB; You can also create your own (Text only) banner and attach. Simple instructions are given on this process.

You confirmed that the details of your ad are correct. You need to click ‘Accept Terms and Conditions’.

Proceed to our secure online payment area, provided by Realex. Here you enter your credit / laser card details. When your card is authorised by our secure online payment partner you are returned to the Place My Ad Confirmation page. Please print this off for your records.

How do I Place My Classified Ad?

Select your preferred town. Example:
If you want to target Rathmines, Dublin or Macroom, Cork, etc, and you wish to advertise in Local Services, then go to that town and section. On the top right hand side of the page in your preferred category, click on the link ‘Place my listing’. This will bring you through the simple process.

Enter the text and photos of your ad on this page. You can always return to this step before you book in order to change the text of your ad.

Make sure that you are happy with the content and layout of the ad. Remember, you can always amend it at a later stage.

Make sure that the details of your ad are correct. All classified adverts carry a nominal monthly charge. This covers the cost of managing the service along with guaranteeing against bogus ads being placed on the site. This is in the interest of genuine service providers who wish to advertise their product or service.

Then you proceed to our secure online payment area, provided by Realex. Here you enter your credit / laser card details. When your card is authorised by our secure online payment partner you are returned to the Place My Ad Confirmation page. Please print this off for your records.

How do I pay?

You can use any of the following cards in our secure payment area:
    Laser
    Visa
    MasterCard

The beauty of the internet is that there are really no deadlines!. Once you make your booking, it goes live on the site. The earlier you make your booking however, the better chance of securing your preferred position and dates.

The “My Account” facility allows you to review you ad campaign on the site. It shows you all the features of your campaign

1. Keep your message short and simple. You only have a few seconds to capture the attention of the viewer. Hence, you must be able to get your point across in a few words, as a wordy ad won't get read. Find the right words and images - including animated GIFs that allow short messages to rotate - to trigger action. Too much clutter adversely affects the performance of an ad and negatively impacts on the ad’s ability to brand. Less is more!.

2. Provide something interesting to viewers. It is not necessarily true that people do not read ads. People only read what is interesting to them - and sometimes, it can be an ad. Making the case for targeted placements, your ads will only be successful if you seek out people receptive to your message. You ads will simply be part of the clutter to be ignored if you serve up your ads to viewers who considers your message irrelevant to them.

3. Give people a reason to click. Viewers will only respond to a compelling proposition. Your ads must be attractive or interesting enough to be successful in generating even the slightest flicker of response. People react favourably to ads that provide them a chance to win something. An ad where they can get something for free or a special discount also gets high click rates. Develop your ad’s message around the most persuasive reason why people would want to go to your site, be it your service, special offers, promotions or products that make their life much better.

4. Develop follow-through mechanisms. Leading users who clicked on your ad to your home page is acceptable if your advertising goal is to develop branding for your site. If however you are running a competition on the site and wish to solicit a specific action from the user, you must create follow-through mechanisms for these users. A special page explaining the promotion in detail, provides visual or messaging clues about what to do next. In addition, having a special page for each of your ads can help you determine which creative is more effective in bringing in traffic or sales.

5. Target your ads. Click-throughs alone are a poor indicator of the effectiveness of a campaign. The important metric is the number of qualified prospects that the ad solicits. If you are looking for audience for a site catering to baby boomers, a 15-year old who clicks on your banner is less relevant to you. A campaign targeted to a specific audience is likely to yield better results. A targeted campaign is geared to a specific audience, be it a certain demographic group or people working in a specific industry. You need to be more selective about where you buy ad space, preferably on those pages whose content dovetails with your specific marketing message.

6. Always test your ads. Before going full-blast in your campaign, you need to test your ads with a subset of your target audience. Experiment with various ad designs to gauge the appeal of your promotional offers and the type of message that brings a high-interest customer.

7. Online ads must be part of your overall advertising strategy. Your marketing campaign will be effective if all its elements are sewn tightly together. It must support your direct mail campaigns, and dovetail your press, radio or email marketing. Test your campaigns and judge it in terms of lead quality rather than quantity. Is your ad bringing you more sales than your email newsletter sponsorship campaign? If so, you must weigh the pros and cons of continuing each campaign, including the costs and response generated from each medium. Understand, however, that there can sometimes be a lag time between seeing the ad and actually responding to it.

8. Make sure to update your ad. The success of your ad campaign depends on whether it drives users to action. Develop your ads with your users' needs in mind, constantly monitor its performance and revise it to improve your conversion rate. Online advertising is only one of the many ways to reach your audience but they can still be a very powerful tool if used properly.